WEBSITE REDESIGN BRIEF
Prepared with the free Koku & Co. template
Template source: https://kokuand.co/insights/website-redesign-brief-template/

Use the prompts that help. Leave anything uncertain as "not sure."

1. BUSINESS AND CUSTOMERS
Business name:
Current website URL:
What we do, and who we serve:
Locations and languages the website needs to support:

2. GOALS AND CURRENT PROBLEMS
The main action a visitor should take (for example, inquire or book):
What makes that action difficult on the current site:
What is working and should stay:
What a useful improvement would look like, and how we could check it:

3. PAGES AND CONTENT
Pages to keep, rewrite, combine, add or retire:
Important existing URLs or search content to preserve:
Copy, photos and translations that are ready:
Content still needed, and who will prepare and approve it:
Brand assets we have, and any brand work we need:
Two or three reference websites, and what is useful about each:

4. FUNCTIONS AND WORKFLOW
Required actions (inquiries, bookings, payments or other tasks):
Information each action needs to collect:
Who receives it, and what happens next:
Tools to keep or connect, including any subscriptions:
Who updates the website, and what they need to edit:
Anything we can leave for a later phase:

5. WORDPRESS AND EXISTING ACCOUNTS
Current platform, host and domain provider, if known:
WordPress theme, page builder or important plugins, if applicable:
Who owns the accounts and can arrange access (no passwords here):
Existing problems with editing, performance or maintenance:
Any migration or platform decision that still needs advice:

6. BUDGET AND TIMING
Working budget or range, if known (include the currency):
Whether that needs to include copy, images, brand or other work:
Preferred launch date, why it matters, and any flexibility:
Dates our team can review the work:
Dependencies that could affect the schedule:

7. REVIEW AND APPROVAL
Main project contact:
People providing input:
Person who can approve scope, design, content and launch:
How feedback will be collected and agreed:

8. LAUNCH AND HANDOVER
Customer journeys that must work before launch:
Redirects and existing search visibility to review:
Accessibility, privacy, analytics or other requirements to discuss:
Editing instructions and account handover we need:
Who will handle hosting, updates, backups and ongoing support:
Questions or decisions we still need help with:

This brief is a starting point for discussion. Confirm the deliverables,
responsibilities, fee and schedule in the agreed project scope.