Birdsong Kyoto

Before booking a new activity, a parent wants to know what their child will do, whether the class is right for them, and what the first visit involves. Birdsong Kyoto needed to answer those questions as it introduced its music and movement classes.

We created the brand and website around that first encounter, then connected the invitation to a practical trial-booking process. The experience needed to welcome both Japanese and international families in Kyoto.

The identity begins with a pair of chidori: an adult and a chick. It is a simple way to express a class that children and caregivers attend together.

Plum, warm cream, rounded type, and cut-paper details carry that idea through the website. Small birds and music notes add playfulness, while class information stays easy to read. The visual language also extends to printed and social materials, giving the new program a consistent introduction wherever a family encounters it.

The website introduces the teacher, explains the class, and brings the details a parent needs into view: who it is for, where it happens, when to come, and what a trial costs. Japanese and English have their own complete pages.

Booking is close at hand on a phone. A parent chooses an available trial date and sends the details needed for the visit. A confirmation email follows in the language they used, carrying the booking beyond the website and into their inbox.

A class website has to stay useful after launch. Dates change, photographs change, and the teacher needs to keep both languages current.

We built an editor that brings Japanese and English copy together, with shared photos and contact details. Past trial dates drop out of the booking choices, and the owner receives a warning when upcoming dates are running low. The finished work connects the warmth of the brand to the practical task of welcoming the next family.