The DiagnosisA time and money diagnostic

One Diagnosis answers two questions about your business.

Where does your time go, and where does your money come from? It's one piece of work with a flat fee, where we go through your numbers and your calendar together, and you leave knowing what to change and in what order.

How the fee works One flat fee, and the whole of it counts toward whatever comes next.

The two answers, side by side example numbers

share of the week share of revenue

The work clients pay for 34% 78%

Sales conversations 8% 19%

Admin and invoicing 26% 2%

Email and scheduling 21% 0%

Everything else 11% 1%

Most founders have never seen these two answers side by side.

You know your revenue, and you know your weeks are full. What almost nobody has seen is the two side by side: the work the business earns from, next to the work your week gets spent on.

The Diagnosis builds that picture. We go through your numbers to find where the money comes from and where it leaks, and we map where your time goes, which is rarely where it feels like it goes. Then we sort everything we found into three piles.

The three piles

Concentratewhat deserves more of you

Delegatewhat should move to someone else

Automatewhat a machine should be doing

You leave with a roadmap you can start on the same week.

By the end, you'll know three things in plain terms.

01 Where the money leaks. You'll see what the business brings in now, next to what the same hours could bring in, and exactly where the difference goes. Small shifts in where time goes are worth real money.

02 Where your time goes. You'll get the honest map of your week, sorted by what makes money and by what needs you specifically.

03 What to change, in what order. You'll know what to concentrate on, what to delegate, and what to automate, in an order that fits your business and is specific enough to act on.

The kind of math we're talking about Take a 10-person firm that bills $150 an hour. If it moves just 5% more of its hours onto the work that pays, it picks up about $150,000 a year.

10 people × $150/hr × 5% of hours $150,000 a year

The roadmap is yours whether or not we build anything together. If the right next step is something your own team handles, the Diagnosis already did its job.

If we build togetherthe Diagnosis fee carries forward

Of the Diagnosis fee 100%

credited in full
to the build

so you start the whole fee ahead, before we begin

Whatever we build next (branding, the site, marketing, or a monthly seat) begins with your Diagnosis fee already on it. The whole fee comes off what we build next, not a percentage of it.

Against a monthly seat, the credit applies in full when the seat is booked within 60 days. See the two seats.

The priceFlat, and credited in full

The price is flat, and it counts toward whatever comes next.

The Diagnosis is one flat fee, agreed before we start. If we go on to build together, the full fee is credited toward that work, and against a monthly seat it credits in full when the seat is booked within 60 days. If we don't, you've bought the roadmap and it's yours.

Book a conversation You'll hear back from Daniel or Mel personally.