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Free toolFor coffee shops, cafés and restaurants

Where's the money hiding in your shop?

Your revenue is four numbers multiplied together. Put in this month's numbers, set a target for each, and see which lever is worth the most, ranked in dollars, with a playbook for the one to pull first.

Nothing leaves this browser tab. Your numbers reset when you close it.

Your numbers this month

Reach Different people, not visits. Pull it from your loyalty app or POS, or estimate the faces you'd recognize. Target starts at today's count; raise it to test winning new customers.
Today
Target
Retention Total monthly transactions ÷ unique customers. Target starts at 4.0, about weekly, a strong café number. For a sit-down restaurant, 2.0 is ambitious; set your own.
Today
Target
Basket Items sold ÷ transactions. 1.0 means most people buy one thing. Target starts at +10%: the attach lever. A pastry, a side, a second round, a bag of beans.
Today
Target
Price Revenue ÷ items sold. Target starts at +5%, about a quarter on a $6 item. Most customers never notice a move that small.
Today
Target
Leave a target blank to use its starting point. Set it yourself to test your own number.
Your read, live

Put in this month's four numbers. The ranking appears here as you type. Nothing is sent anywhere.

That's the number. It can't tell you why.

The calculator can tell you what the time is worth. It can't see why that time is still yours, or what it would take to get it back. That part takes a few questions only you can answer.

A few questions, then a read

That part is the Checkup. It's ten questions, and it takes about three minutes. Pick whichever answer fits; there are no wrong ones and nothing to write. When you're done, you'll see a plain read on what's behind the number.

Take the Checkup → It's free, and your numbers stay on your screen unless you send them.