Koku&Co.
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Free toolFor agencies, consultancies, studios and firms

How much of your team's time turns into money?

Billable revenue is four numbers multiplied together, and most firms leak at every step between an hour worked and a dollar collected. Put in this month's numbers and see which leak is worth the most to plug.

Nothing leaves this browser tab. Your numbers reset when you close it.

Your firm's numbers this month

Capacity Everyone who can bill, all their worked hours; a full-timer is roughly 160 a month. Include yourself. Target starts at today's hours; raising it means hiring or contracting.
Today
Target
Utilization Hours on client work ÷ hours worked. Healthy firms run 70 to 85% for billable roles; the industry average slipped to about 69% in 2024. Target starts at 75%.
Today (%)
Target (%)
Realization Hours invoiced and paid ÷ billable hours. Write-downs, scope creep, courtesy discounts, and slow-pay all live here. Industry average is about 88%; strong firms hit 93% or more. Target starts at 92%.
Today (%)
Target (%)
Rate Collected revenue ÷ hours collected on. Target starts at +10%. Most firms haven't repriced in over a year, and existing clients rarely leave over a single-digit move.
Today ($)
Target ($)
Leave a target blank to use its starting point. Set it yourself to test your own number.
Your read, live

Put in this month's four numbers. The leak ranking appears here as you type. Nothing is sent anywhere.

That's the number. It can't tell you why.

The calculator can tell you what the time is worth. It can't see why that time is still yours, or what it would take to get it back. That part takes a few questions only you can answer.

A few questions, then a read

That part is the Checkup. It's ten questions, and it takes about three minutes. Pick whichever answer fits; there are no wrong ones and nothing to write. When you're done, you'll see a plain read on what's behind the number.

Take the Checkup → It's free, and your numbers stay on your screen unless you send them.